'Dangerous' KFC ad banned in SA
- A KFC ad featuring spinning cars has been banned from television by the Advertising Authority.
- A complainant argued that the advert 'normalises a very dangerous activity.'
- The ads authority upheld the complaint.
What was supposed to be a cool KFC advert featuring spinning cars has been banned from television after a ruling by the Advertising Standards Authority of SA (ASA).
In the ad, the iconic BMW gusheshe performs 360-degree spins inside a warehouse with a crowd cheering on.
Viewer Jacqui Abrahams complained to the ASA that the TV ad "normalises a very dangerous activity in which people have been killed in South Africa."
KFC argued that the ad showcases "car spinning", which is recognised as a legitimate motor sport in SA, as it is accepted by Motorsport SA, the World Motor Sports Confederation and the Olympic Committee.
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The fast-food chain also maintained that the scene took place in a closed and controlled facility; and that there are barricades and tyres to separate the vehicle and people in the scene.
But the ASA found that although safety precautions had been taken, it was not enough.
"The commercial shows no warning from the performers, no safety gear, and no general safety precautions," reasoned the ASA.
Although the KFC advert explicitly stated that a professional driver is spinning the car, the ASA said this was not enough.
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The spinning took place in a warehouse and not in a car racing arena, the event also looks amateurish - and not like a sporting event.
The car spinning was "made to look fun, cutting edge and cool", and there wasn't any warning that it was unsafe and should not be imitated, the ASA says.
In 2010, MTN also released an ad that featured dangerous driving - which the ASA then also ordered off air due to safety concerns.
The MTN Ayoba Ad
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