- Adidas is partnering with South African luxury designer, Thebe Magugu, to make a range of clothing.
- Magugu clothing has been worn by the likes of Rihanna and has been featured in Vogue.
- The tennis clothing will soon be premiered at a yet to be named hardcourt tournament.
- The collection will be available from 1 August 2022 for adiClub members.
- For more stories go to www.BusinessInsider.co.za.
Sporting apparel and goods group, Adidas, is partnering with South African luxury clothing designer, Thebe Magugu, to make a range of clothing for them.
Magugu, whose clothing has been worn by the likes of global musical star, Rihanna and been featured in Vogue, has designed a collection that spans across sports including running, swimming, training, tennis, football, and cycling, alongside a set of casual lifestyle garments.
The tennis clothing – which includes a dress made of recycled material – will soon be premiered at a yet to be named hardcourt tournament by Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime, and Daria Kasatkina.
The clothing was designed in collaboration with artist Phathu Nembilwi, and was influenced by Magugu's mother, aunt, and grandmother.
This can be seen in each garment featuring a selection of bright colours including, orange, yellow, pink, and lilac.
For Magugu, the collection is a way to celebrate the women in his life, as well as his heritage.
"I'm infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas' iconic performance and lifestyle pieces has been an amazing process."
He adds: "The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it."
The collection will be available from 1 August 2022 for adiClub members with early access at adidas.co.za, and to all on 15 August 2022 at adidas select stores and online.
Prices start from R649 – R2,499 and sizing from 2XS – 4XL.
Hero pieces within the collection spanning performance and Originals include:
Adidas x Thebe Magugu Swim Hijab:
The Swim Hijab is made from chlorine resistant fabric that's ultra-flat, lightweight, and chlorine resistant. It also comes with an adjustable inner cap to ensure hair is kept tucked away and an outer layer that provides full coverage.
Adidas x Thebe Magugu Fast Jacket:
The Fast Jacket is made from smooth woven fabric with a lightweight feel for fast running and racing. It also has a water-repellent finish to help shrug off light rain.
Adidas x Thebe Magugu NMD:
The Originals NMD Trainer tries to mix top-tier athletic technology with everyday style.