Adidas’ sustainable footwear initiative is growing legs.
The company revealed in March that is has made and sold more than one million pairs of its shoes made from ocean plastic. These shoes use a yarn developed by Parley that turns the ocean plastic into a polymer that can used to construct knitted footwear.
Looking at the shoes, they are nearly indistinguishable from a normal pair of Adidas shoes, but the hidden benefits of how they’re made could have lasting implications on the future of footwear.
One million pairs of shoes is obviously not very many compared to the millions and millions the company sells on a yearly basis, and the company has been selling the Parley partnership shoes for almost two years now. Still, one million is not a small number, and indicates that the demand is material.
Each shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the shoe’s laces, heel webbing, heel lining, and sock liner covers.
Adidas isn’t the only one that is doubling down on sustainability. The comfort-focused Allbirds, known for their sneakers made from wool, just released a shoe made from eucalyptus tree fibre. The company boasts that this new material is a rethinking of what material can be made from shoes, and is much more sustainable than traditional methods.
Both of Allbirds collections, in fact, are made from predominantly naturally occurring materials. Allbirds’ has seen some success too, and revealed that they have sold one million pairs so far of their wool shoes.