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Take a look at Adidas' new running shoes that can be customised with Legos

Business Insider US
Adidas
  • Adidas' new running shoes can be fitted with Lego bricks on either side of the shoe.
  • The Ultraboost DNA x Lego shoes come with different plates that can be swapped out.
  • The $200 (R2,922) shoes became available for purchase on Thursday morning.
  • For more articles, go to www.BusinessInsider.co.za

Adidas revealed its newest shoes that can be customised with Lego blocks on Wednesday.

The Ultraboost DNA shoes, which went on sale Thursday, look like regular Adidas running shoes, but with a Lego twist: they feature plastic strips on the side that can be used to hold Lego plates.

The $200 (R2,922) shoes have three strips on each side and each strip can fit three two-by-two Lego plates.

The running shoes come with a selection of Legos for the shoe, but can also be swapped out for other bricks. They also have a tongue with a Lego design on it, as well as grooves on the toe of the shoe and on the inside of the shoe that emulate the ridges on Lego pieces.

Adidas has been working with Lego on products for quite some time. In October, the two companies announced a multi-year brand partnership.

The new shoe design is Adidas' latest effort to compete with other brands like Nike. In February, Nike released its first hands-free sneaker for $120 (R1,753)

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