Top TikTok earner Addison Rae Easterling made R90 million last year, by a new estimate
- Forbes estimated that Addison Rae Easterling had made around R90 million from her TikTok career in the past year, in a new report on the top earners on TikTok.
- Charli D'Amelio was not far behind, with Forbes estimating she made around R70 million.
- Forbes reported the estimated earnings for seven top TikTok stars, each bringing in one million dollars or more in pre-tax income.
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Charli D'Amelio has the most TikTok followers, but it's Addison Rae Easterling who makes the most money, according to Forbes.
In a new report on the top-earning TikTok stars, Forbes estimated that the seven top TikTokers, including Easterling and D'Amelio, brought in over one million dollars – more than R17 million – in the last year.
Forbes estimated that, in rand terms, Easterling made around R90 million, making her the highest-earning TikTok star right now. Trailing not too far behind was Charli D'Amelio, making an estimated R70 million. The two are the most followed creators on the video app, with D'Amelio's following now over 76 million and Easterling's at over 54 million.
Both Easterling and D'Amelio started posting to TikTok in 2019 and quickly rose to fame. After three months of posting videos, Easterling hit over one million followers on the app.
"I remember that's when it changed for me," Easterling told Business Insider earlier this year. "I knew I wanted to take it more seriously and expand it to other platforms. I uploaded a video to YouTube and got really active on Instagram."
D'Amelio and Easterling joined the TikTok group Hype House as original members in early 2020, as did Charli's sister Dixie D'Amelio, who ranks No. 3 on Forbes' list at R50 million. The D'Amelios have formally left the group since.
Both Easterling and D'Amelio have launched their own cosmetics products: Item Beauty (a new makeup line created by Easterling and Madeby Collective) and Morphe 2 (a collaboration between Charli and Dixie D'Amelio aimed at Gen Z). They have also partnered with brands like American Eagle and Hollister, as well as launching merchandise collections on their own.
Forbes' report estimated these seven TikTok stars' pre-tax earnings between June 30, 2019 and June 30, 2020.
"To estimate what they made, we talked to the influencers themselves, agents, managers, marketers and investors," Forbes said.
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