• Ackermans opened its new concept store in Sandton on Thursday. 
  • The store features an all-new design with play areas, and a T-shirt printing station. 
  • Ackermans is just one of several retailers currently launching new concept stores. 
  • For more stories go to www.BusinessInsider.co.za.

Ackermans opened its new concept flagship retail store in Sandton City shopping centre in Johannesburg on Thursday, with a one-day only T-shirt printing station and children's play areas. 

The new concept largely entails a lighting and decor overhaul compared to other Ackermans stores. 

Ackermans is one of several South African retailers to change their designs, with both Checkers and Pick n Pay recently launching new concept stores. 

Also read: Take a look: Inside Pick n Pay’s new flagship store in Sandton – now with its own chocolatier

Ackermans said the new store features high-tech virtual assistants to help customers, as well as convenient baby changing rooms. 

Here is what the new Ackermans in Sandton City mall looks like.

One of the first things you notice is the fancy new lighting in the store. 

There now is a T-shirt printing station where boys' and girls' shirts can be customised with their favourite cartoon characters. It was available on the day only. 

Printing for ages 2 to 8 costs R49.95, and it is R99.95 for ages 7 to 15. 

The boys' shoe section features a hopscotch play area. 

And in the girls' section there is toy play area. 

The baby section has a baby changing area. 

At the baby section you’ll also find the virtual assistant, which can help you find deals, other store locations, and account details. 

Otherwise, it’s pretty much still a clothing store. 

Ackermans Sandton City mall is open every day from 09:00 to 21:00, except on Sundays when it will close at 18:00.