Absa tried to hit back at Nando’s – and now it is taking pain from competitors about its fees

Business Insider SA
  • Absa tried to reply to the shade Nando's threw at its "Africanacity" campaign on Monday. It is not going well.
  • The bank punted a value account bundle as #CheaperThanChicken.
  • For Capitec and Nedbank, that was a great opportunity to pile in.

The war Nando's started is not going well for Absa.

On Monday the chicken restaurant dissed the Absa "Africanacity" campaign pretty directly. So on Wednesday, Absa tried to return the favour.


The attempt quickly backfired, with customers complaints topping the replies to the tweet.

And then the competition got in on the action.


It is not the first time Capitec and Nedbank have capitalised on an Absa mistake. In June they took a similar approach after Absa refused to delete a "Black Tax" tweet.

See also: Nedbank and Capitec pounce as Absa refuses to delete 'black-tax' tweet

The current fight was kicked off when Nando's lampooned Absa's Africanacity campaign in an advert about the depictions of the African future from other brands.

"It's all looking the same," said the advert.

Nando's told Business Insider South Africa it was not referring to anyone in particular. However, two brands, Absa and Absolut Vodka, were clearly depicted.

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