Absa tried to hit back at Nando’s – and now it is taking pain from competitors about its fees
- Absa tried to reply to the shade Nando's threw at its "Africanacity" campaign on Monday. It is not going well.
- The bank punted a value account bundle as #CheaperThanChicken.
- For Capitec and Nedbank, that was a great opportunity to pile in.
The war Nando's started is not going well for Absa.
On Monday the chicken restaurant dissed the Absa "Africanacity" campaign pretty directly. So on Wednesday, Absa tried to return the favour.
The attempt quickly backfired, with customers complaints topping the replies to the tweet.
The bundle value thing didn't work for me, i'm still heavily charged even though i registered/subscribed to the bundle value thing!— Damien Wright (@np_dw) September 5, 2018
And then the competition got in on the action.
It is not the first time Capitec and Nedbank have capitalised on an Absa mistake. In June they took a similar approach after Absa refused to delete a "Black Tax" tweet.
The current fight was kicked off when Nando's lampooned Absa's Africanacity campaign in an advert about the depictions of the African future from other brands.
"It's all looking the same," said the advert.
Nando's told Business Insider South Africa it was not referring to anyone in particular. However, two brands, Absa and Absolut Vodka, were clearly depicted.
Receive a single WhatsApp every morning with all our latest news: click here.
Also from Business Insider South Africa:
- We compared KFC’s new Dunked burger to its Zinger and Crunch cousins – and we’re not loving the ‘covered in motor oil’ thing
- This is the R4 million buffalo Cyril Ramaphosa just sold - along with R15 million in other game, including rare Ugandan cattle
- 'Dangerous' KFC ad banned in SA
- SA can't get enough of RocoMamas 'smashburgers' - and now they're heading for India and the Middle East
- Nando's just burned Absa with a hilarious ad featuring hyenas and burning TVs
- Absa refuses to delete 'black-tax' tweet