British store chain Iceland unleashed a life-size animatronic orangutan on the streets of the UK after its Christmas advert, highlighting the impact of palm oil production, was banned for breaching political advertising rules.
The orangutan was built to highlight rainforest destruction due to palm oil production where they live.
Iceland had planned to use an ad depicting palm oil manufacturers terrorising orangutans as a centrepiece of its Christmas advertising, but a regulator said it breached rules on political advertising.
The retailer has removed palm oil from its own-brand products to offer consumers a palm-oil-free Christmas.
A petition with over 850,000 signatures was signed to protest the advert. The retailer posted the ad on YouTube instead, where it has seen more than 3.75 million views in the last week.
South African volunteer group No Palm Oil has released a list of products that contain the controversial ingredient – and even in its early stages it features many household names and products, from rusks to face cream.
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