Unilever-owned spice company Robertsons has updated its entire line, dropping all monosodium glutamate (MSG) and the use of radiation sterilisation.
It has also updated its ingredients in other respects, most notably the mix of cinnamon it uses, and will no longer use genetically-modified organisms (GMOs) in its range.
The new range – with a new look – will be replacing its well-known spice bottles on shelves in coming weeks.
Unilever told Business Insider South Africa it had not dropped the irradiation of spices, sometimes described as "radurised" on its labels, and GMOs, because it considers them unsafe.
Instead the changes are "completely due to consumer expectation on what premium herbs and spices should be," said Unilever SA food director Anthony Segal.
Radiation treatment, or bombarding with high-energy electrons, is used to reduce the microbial load of spices. It does not leave food radio-active, and extensive studies have never found any reason for concern about such treatment.
Many food experts believe irradiation is the best way to make spices safe, retaining flavour and colour better than any alternative.
Robertsons now uses steam sterilisation instead, which has been categorised as more consumer-friendly – despite evidence that it reduces the amount of health-promoting bioactive compounds in food.
The relaunched line features what will now be labelled simply "cinnamon", a departure from Robertsons' previous approach to that spice.
"We are taking this relaunch as an opportunity to go pure cinnamon which has better fragrance and aroma than our previous mix," Segal said.
Cassia, or Chinese cinnamon, is made from the Cinnamomum aromaticum tree, which is notably different from the Cinnamomum tree, the bark of which is used for "real" cinnamon. Cassia is considered inferior, and is considerably cheaper.
Cassia has also been called – on scant to no evidence – "a cheap impostor and even dangerous to consume", while Ceylon cinnamon is said to carry many health benefits.
Unilever said the new, more expensive approach to cinnamon would not see an increase in its shelves.
"The relaunch doesn't change the brand's price positioning," Segal said.
Also from Business Insider South Africa: