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4 in 10 South African car owners have names for their vehicles, according to a new survey

Business Insider SA
  • A survey among 1,900 South African vehicle owners found that 4 in 10 have named their vehicles. 
  • Some 44% of vehicle owners would not allow anyone else to drive their car. 

South Africans have an extreme love affair with their vehicles, a recent survey by the country's largest general insurer Santam found.

The survey, which polled 1 900 vehicle owners countrywide, found that four in 10 owners have also named their vehicles, with two-thirds of respondents considering themselves to be “very or extremely attached” to their vehicles. 44% do not allow anyone else to drive their vehicles. And for those who do, generally a spouse or partner is only allowed to drive their vehicle (48%).

Just over one-third (37%) indicated that they would be “unable to function” without a car. 

This means that drivers have a very personal and somewhat emotional relationship with their vehicles, says Santam's chief marketing officer Mokaedi Dilotsotlhe. 

The survey also found that 81% of South Africans tend to know how much they are insured for, with only 48% expecting to receive the full amount the vehicle is insured for. 

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