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13 South African creators making a difference get a nod into the #YouTubeBlack Fund Class of 2022

Business Insider SA
YouTubeBlack, South Africa, content creator
#YouTubeBlack Fund Class 2022

  • YouTube announced its list of 26 African YouTube creators making a difference.
  • 13 South African creators from 11 channels made the list all covering different niches on their channels from finance, science, and lifestyle to health. 
  • The #YouTubeBlack Fund Class 2022 is a global cohort of 135 black creators who will receive development support from the platform.
  • For more stories visit www.BusinessInsider.co.za

Class is in session with 13 South African creators making the list of 26 African creators admitted into the #YouTube Black Fund Class 2022.

In its second year the #YouTubeBlack Fund Class announced its African class 2022 on Thursday, January 27.

The African cohort is a class of 26 creators from Kenya, Nigeria, and South Africa. The African creators form part of the global cohort of 135 creators from around the world.

Of the 26, 13 South African creators made the class. In its second year applicants who identify as Black and are YouTube content creators from the listed participating countries are encouraged to apply for the fund every year.

Hailing from a variety of backgrounds all these creators according to YouTube's released statement have a single common thread, a desire to give back to their communities with their content.

Relatable and insightful content are just two ways to describe the South African creators. These recipients will participate in a developmental programme which will give them access to networking and training programmes, and lastly seed funding to help grow their respective channels.

"This group of creators is making content that starts important conversations about issues we face in society, which really resonate with their audience. We are inspired by them and hope that the skills they learn from being part of this programme will help them touch more lives than they'd ever imagined," says Alex Okosi, MD, Emerging Markets, YouTube EMEA.

Gugulethu Nyatsumba a growing YouTube sensation known for her thought-provoking content is commonly known as 'Sis'G.U'. Nyatsumba tells Business Insider SA that black creators are overlooked and an opportunity like the fund is important. "Amplifying black voices means amplifying our stories, our culture and celebrating black-ness," she said. 

YouTubeBlack, Content creators,
Gugulethu Nyatsumba (Supplied)

Honoured by the selection made by the platform the creator says at the beginning of her journey she didn't want people to feel alone. By sharing her life she was able to draw in people who felt they shared the same experiences. 'Sis'G.U' plans, with the aid of the fund, to introduce new segments, practising consistency and bettering her craft. 

This is the #YouTubeBlack Fund Class 2022 - South Africa

Listed in alphabetical order.

Defining  

Creators: Bongani, Dennis Ngango and Nomathamsanqa Plaatjie

Subscribers: 153 K

Since 2019 Defining celebrates the complexities and joys of life through meaningful conversation. Delivering high quality videos this channel is commonly known for their #DefiningLove uploads where couples from all walks of life sit down and unpack various topics about love. Other uploads are DefiningFriendship’ DefiningMeets, DefiningConversations and more.

Manjra

Creator: Aarif Muhammad Manjra

Subscribers: 7,17 K

Manjra is an online gamer who interacts with fellow gamers virtually and streams games on YouTube. Often competing with gamers with cash prizes on offer. Gaming has become an increasingly lucrative avenue of income especially for online gamers. Gamers are able to come together and combine and share their passions in creative ways. Manjra uses YouTube as alternative way to connect and consume gaming.

Michelle Expert

Creator:  Michelle Lima

Subscribers: 6.63 K

An entrepreneur for six years Lima offers holistic ways to brand building, financial security and literacy, entrepreneurial and self-developmental skills. "Over four years ago I started a YouTube channel and the aim was to share my thoughts on how people can get employment, make money and create a community where we can all grow," says the expert's caption on a recent Instagram post.

Mlungisi Nkosi

Creator: Mlungisi Nkosi

Subscribers: 24.4 K

This teacher extraordinaire as he dubs himself, provides mathematics and science lessons on his channel. In a video where the creator shares his excitement about joining the fund he says he is excited about demystifying the difficulty behind the world of science and mathematics.

Mpoomy Ledwaba

Creator: Nompumelelo Ledwaba

Subscribers: 214 K

Ledwaba's journey on the platform began in 2016, now six years later the channel has over 17 million views. Her channel focuses on faith, relationships and lifestyle. Her channel features daily vlogs giving viewers a slice of life of being a millennial mother and wife. She too, with her husband, hosts a podcast, Our Love Journey, posted on her channel and on Spotify as featured in Business Insider SA's popular South African Youtube content creators.

Nico Nomyayi

Creator: Nico Nomyayi

Subscribers: 7.12 K

"To be recognised on this level is big," says the creator in a recent video. Currently based in Asia the content tells his viewers the difficulties of being based in Asia since the fund targets specific creators in specific countries only.

Nomyayi identifies as a black queer creator. Not only showing his subscribers the lifestyle and life abroad, he confronts and unpacks the narrative of being foreign, black and queer.

Nozibele Qamngana

Creator: Nozibele Qamngana

Subscribers: 164 K

Qamnganga's channel documents her life as a mother and wife living with HIV. Based on lifestyle and health and wellness Qamnganga shares past and current experiences of living with HIV, sharing advice, tips and motivational thoughts about living with the virus. The mother of one is also an author of her own autobiography, I am still Me, that she wrote after finding out she had tested positive in 2013.

The Ndlovu’s Uncut

Creators: Stephanie and Hungani Ndlovu

Subscribers: 282 K

This husband and wife duo shares content about their lives as a married couple. Fun and authentic content is what this couple is about, often unpacking life as a biracial couple from different cultures; fitness, health, vulnerability in relationships, spirituality and more.

The Tshegofatso

Creator: Tshegofatso Isaac

Subscribers: 15.6 K

Isaac a young entrepreneur and software engineer first joined the platform in 2015. She enjoys solving problems and constantly learning. On her channel she speaks about being a young entrepreneur and hosts guests to further unpack entrepreneurship. Besides owning her own business that sells 100% soy wax candles this 22-year-old shares her finance advice about investments, cryptocurrencies as well as offering her coding and software expertise.

Uncomfortable Growth

Creator: Gugulethu Nyatsumba           

Subscribers: 66.4 K

January 30, marked the two year anniversary of when Nyatsumba debuted her channel 'Uncomfortable Growth'. A charismatic and often introspective individual Nyatsumba has garnered herself devoted followers who find her content relatable and relevant to socio and political narratives that women find themselves in. Her channel features uploads such as Music Wednesdays, varsity guide, vlogs, living in your twenties, mental health journals and more. 

Xukununu Bold

 Creator: Xukununu Ntsetselelo

Subscribers: 13.8 K

Ntsetselelo is a skincare, beauty and lifestyle vlogger. The content creator gives the inside scoop from major beauty and skincare products. She also addresses the stigmas of acne and struggles of maintaining your skin and confidence. 


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